Your Team Can Take It From Here. Go Get Your Life Back.
Try the BBRS Leadership System free for 7 days. 5 minutes a day for you, 5 for your team, to rewire your company’s first response to a problem. Week one is yours: see exactly what your team will get, before they get it.
Founding rate. Regular price after the 50 spots: $997/month.
One company price, not per employee. After week one, send us their emails and we bring your whole team in. Your founding rate stays locked for as long as you remain a member.
START MY 7-DAY FREE TRIAL ↓5 for you. 5 for your team.
Enough to rewire your team’s first response to a problem. No workshops, no day out of the office.
Your Phone Is Off. Your Company Is Still Running.
Somewhere in your company, a problem just came up. Nobody called you. Someone solved it.
That’s not luck. It’s a reflex, rewired, 5 minutes a day. And it’s the reason you’re finally home for dinner.
Your Day Doesn’t Belong to You. It Belongs to Everyone Else’s Problems.
As long as your team’s first reflex is “Boss, what should we do?”, every problem in your company finds its way to your desk.
The Workday Begins.
You haven’t even had time to get into your first task when someone interrupts you:
A few minutes later, another question. Then another decision. Another problem that supposedly only you can solve.
You try to focus on strategy, growth and developing your key people.
But once again, your day belongs to other people’s problems.
You’re not leading your company. You’re rescuing it, all day long.
You’re doing work your team could do, and paying for it with your evenings.
7-day free trial · No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
You sit down to dinner. Your phone buzzes. Your kids are talking to you, and you’re nodding, but your head is still at the company.
At 11 PM you’re back at your laptop, finally doing your own work, because everyone else’s problems ate your day.
And somewhere along the way, you started believing this is what a good leader looks like. Always available. Always the answer. It isn’t. It’s what a trapped leader looks like.
You’re Not Overworked. You’re Over-Needed.
Your company was built around you. Now it can’t move without you.
Your Company Has One Reflex: You.
When a problem appears, your team’s first response isn’t to solve it. It’s to turn to you.
That one sentence costs you more than any bad hire ever did.
You’ve Become the Bottleneck in the Company You Built.
- Decisions wait until you’re available, and work slows down while they wait.
- The company can only grow as fast as you can personally make decisions.
- The strategic work only you can do keeps getting pushed to tomorrow.
You keep pressing the accelerator with the handbrake on. The handbrake is you.
If your business only moves when you move, you haven’t built freedom yet.
The Fix Isn’t Better People. Or Another Training.
You’ve tried motivating. You’ve tried delegating. Maybe you even hired a manager to be you. It all came back to your desk.
Rewire the Reflex. Change the First Response, and Everything Else Follows.
It takes about 5 minutes a day for you, and 5 minutes a day for your team.
7-day free trial · No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
We Watched Our Friends Win in Business. And Lose Their Lives Doing It.
Right now, our company is running fine. We might be on the golf course, or at the beach with family.
We built it that way on purpose. Not because we’re special, but because we decided we wouldn’t be the bottleneck.
We’re Alex and Fanny. Fanny has trained leaders at Samsung, GE, HP, Morgan Stanley, Telekom and Colas. BBRS is the method we run our own company on.
But around us, we kept seeing the opposite. Friends and neighbors who built successful companies, and who are still, past 50, taking one week of vacation a year.
Their business made it. Their life never did.
And here’s the thing: they don’t work this much because they want to control everything. Quite the opposite.
They want a company that grows without them pushing every inch.
They want a team that decides on its own.
They want problems solved before they ever hear about them.
Yet when a problem appears, the same automatic response takes over:
“Boss, what should we do?”
And slowly, the owner stops leading the business. They start serving it.
They’ve tried the usual: motivation, a leadership book, a 3-day workshop, a new manager. Maybe they decided they just need better people.
But great people don’t need a boss who solves everything for them. They need to stop reaching for the boss first.
None of it touched the real problem: the reflex.
So we built a system to rewire it.
7-day free trial · No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
Not Another Training. A Way Out of the Firefighter Job.
We didn’t build another motivational program that lights the company up for three days, then fades.
And not a way to make you solve problems even faster. That just makes you a faster bottleneck.
We built it to break one cycle: every decision, every responsibility, every crisis, ending up on your desk.
A company that keeps moving while you’re away isn’t luck. And it isn’t a talent some leaders are born with.
It’s a reflex your team can learn, and a skill you can build, 5 minutes a day.
The goal isn’t to become a faster firefighter.
It’s to fire yourself from the wrong job. Not from your company. From being needed for every problem, decision and answer.
No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
Here’s What We Promise. And What We Don’t.
We don’t promise you’ll never get another call. We don’t promise overnight magic. We promise a system that rewires the sentence you hear after a problem. Day by day, fewer fires reach your desk, and you start leading a company that can run without you in every decision.
What you’re building, 5 minutes at a time:
- A team that decides without waiting for your yes
- Problems solved before they reach you
- Your hours back for strategy, growth, and your life
- A company that doesn’t need you in the room to move
LESS AND LESS OF THIS:
“Boss, what should we do?”
MORE AND MORE OF THIS:
“Boss, we already solved it.”
AND THE PRICE IN TIME?
5 minutes a day for you, 5 for your team.
Less time than you spend answering one “Boss, what should we do?”
No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
So What Do You Do With All That Time?
Your team shows up with solutions instead of questions. And you get your real job back, maybe for the first time since you started the company.
You stop being the Chief Firefighter.
And Become the Leader You Started the Company to Be.
When your team steps up, you get to step up too.
Instead of putting out fires, you finally get to:
- Think further ahead than tomorrow morning
- Grow your key people, instead of rescuing them
- Build the next stage of your business
- Leave at 6, and actually be there when you get home
More and more problems met not with a question, but with a solution. Without you in the room.
This isn’t a course you finish.
It’s a new way your company runs.
7-day free trial · No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
Don’t Trust Us. Count the Questions.
The change becomes visible when problems stop coming to you as questions, and start coming to you with ready solutions.
Not a vague feeling that “the team got better.”
Something you can count, every week:
- Do you hear “Boss, what should we do?” less often?
- Do you hear “Boss, we already solved it” more often?
- Are fewer decisions passed back to you?
- Do you need to personally step in less often?
- Did you get through dinner without a work call?
We don’t teach you to solve more problems. We help you build a company where more and more problems get solved without you.
PUT US TO THE TEST
14-Day Money-Back Guarantee
After your free week, bring your team in and use BBRS together for 14 days. If the questions aren’t getting fewer and the solutions aren’t getting more, email us within 14 days of your first payment and we refund it in full. One email. Full refund.
Up to 21 days risk-free: one week on your own, then two weeks with your team.
No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
No Theory. No Workshops. Just a New Reflex.
The BBRS Leadership System: 5 minutes a day that rewires your team’s first automatic response to problems. 100% online. Your whole team can use it from anywhere, on their own schedule. No on-site workshops to organize, no consultants coming to your office.
THE OLD WAY
A problem appears, and your team immediately turns to you:
“Boss, what should we do?”
- The team stops.
- The decision waits.
- Operations slow down.
- You interrupt your own work.
- The problem comes back to you. Again.
THE NEW WAY
A problem appears, and the team doesn’t simply pass the responsibility upward.
Your team shouldn’t need to remember what you would do. They need a system that helps them decide what to do.
Instead of “Let’s find the boss,” they ask:
- What is actually happening?
- What options do we have?
- What do I recommend?
- What can I take responsibility for?
- What can we solve ourselves?
- They work together.
- They make decisions.
- They look for a solution.
- They move forward.
“Boss, we already solved it.”
How the 5 Minutes Work
About 5 minutes a day for you, and 5 minutes for your team. Not one-time motivation, but a small daily practice that gradually changes how your team responds.
A Short Daily Practice
Each day, you and your team go through a short, guided online practice of about 5 minutes, on your own schedule.
Applied to Real Work
The real problems and decisions of that day become the moments where the new response is practiced.
One New Habit a Month
Each month builds one operating habit, from personal ownership to a culture that runs without you.
Count the Change
Count it every week: fewer questions and decisions reach you, and more problems arrive already solved.
The Goal Isn’t to Answer Faster.
It’s to be asked less, until the company keeps moving without your constant availability.
No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
Let’s Talk Price. Starting With the Price of Doing Nothing.
What is it really costing your business if every decision and problem continues to pass through you?
The cost of a company that depends on you isn’t only that you work more.
It also means that:
- Decisions are made slowly
- The organization regularly gets stuck
- Your people never learn to decide on their own
- Growth is limited by how much you can personally carry
And there’s a personal cost.
Another dinner interrupted. Another evening at the laptop. Another vacation with your phone in your hand. Another year saying:
“One day, I’ll have a company and a team that run well without me.”
You’ve been saying it for years.
And in the meantime, nothing changes. You remain the bottleneck in your business.
Your company can only move as far and as fast as you are personally able to carry it.
This isn’t a typical leadership program. It’s the BBRS Leadership System: 5 minutes a day that rewires your team’s first response to a problem, so your company keeps moving without depending on your constant presence.
A SIMPLE VALUE EXAMPLE
What is even one hour of your time each week worth?
If one hour of your time as the leader is worth just $100, and a less leader-dependent way of operating frees up only one additional hour of your time each week:
1 hour Ă— $100 Ă— 52 weeks = $5,200 per year
That’s already more than a full year of BBRS at the founding rate ($3,564).
This is a simple illustrative example, not a promise of results. It does not include the potential value of faster decisions, fewer interruptions, greater team autonomy or additional business growth.
FOUNDING MEMBER RATE
Right now, you can join as one of the first 50 founding companies.
$297 / month Regular price after the 50 spots: $997/month.
$297/month for your entire company.
Not per employee, not per manager. Everyone’s in.
When the 50 founding spots are gone, the price becomes $997/month. Founding members keep $297 for as long as they stay.
ANNUAL OPTION
12 Months for the Price of 10.
One payment of $2,970 for the year, instead of $3,564 paid monthly.
The full program fits inside it: the initiation month plus all 12 program months.
Never more than 5 minutes a day for you, and 5 for your team.
That’s all it takes to rewire how your company reacts to a problem.
The annual plan starts right away, with no free trial. Want to test first? Start monthly, switch to annual later.
Now ask yourself one question…
If your team solved more problems on its own, fewer decisions came back to you, and your company needed you less every day, what would that be worth to you, and to the people waiting for you at home?
So which is the bigger risk?
$2,970 for a year…
12 months for the price of 10 · 5 minutes a day
or
another year of being the person every problem comes back to?
No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
One Bonus. A Monthly X-Ray of Where Your Business Leaks.
Alongside the BBRS Leadership System, founding members who join from this page get one tool that shows where your attention will make the biggest difference next.
BONUS — EVERY MONTH
One Online Business Assessment
Every month, see where your leadership time is being lost, where your business may be quietly losing the most money, and which areas are worth improving next.
Available if you start your free trial or join directly from this page, or within 7 days of registering for the free webinar. Your first assessment arrives after your first payment, and continues every month for as long as you remain a member.
Everyone else gives you more to read. This tells you exactly where to look.
No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
One Year. 5 Minutes a Day. A Company That No Longer Needs You for Everything.
It starts with an initiation month that shows you how your company really works. Then each month builds one new habit, so your team thinks, decides and moves forward with less and less dependence on you.
5 MINUTES A DAY FOR YOU · 5 FOR YOUR TEAM · ONE SHIFT A MONTH
This isn’t a 3-day training your team checks off and forgets. Every month has four weekly themes and one short daily step, online, for you and your team. Small enough to fit into a busy workday. Consistent enough to change how your team responds to problems, and to give you back time for the business, and for your life outside it: your family, your friends, a day of fishing, a round of golf or simply a day on the beach. The goal is a company that keeps running well, even while you’re on vacation.
The Awakening: From Autopilot to Conscious Choice
This month isn’t about change yet. It’s about noticing. Because you can’t change what you can’t see.
“I’m not looking for someone to blame. I’m looking for patterns.”
Noticing the Automatic
Week one is yours. You start noticing the automatic patterns in how your company works. No judging, no fixing yet. Just seeing clearly. Then you bring your team in.
The Mirror of Culture
The mirror turns toward your culture. Problems, stress and daily reactions reveal how your company really works.
My Own Role
Every reaction teaches the people around you, whether you’re the founder, a leader or a team member.
The Awakening Identity
From “That’s just how it is here” to “This place becomes what our daily reactions make it.”
From Waiting to Personal Ownership
First, people learn to recognize dependency, take responsibility and begin making decisions.
Break the Excuse Culture
Recognize the automatic patterns that make people wait for permission, blame circumstances or pass responsibility upward.
“It’s not the problem that holds me back. It’s my automatic reaction to it.”
Build Personal Ownership
Separate fault from responsibility and focus on the part of every situation you can influence, improve or move forward.
“Not everything is my fault. But there is always something I can take responsibility for.”
Make Decisions Without Waiting for Permission
Strengthen independent judgment and become more comfortable making appropriate decisions inside your area of responsibility.
“The cost of avoiding decisions can be greater than the risk of making one.”
From Control to Solution-Driven Independence
Next, the company begins replacing leader-dependence with trust, independence and a shared solution-driven identity.
Replace Control With Trust
Build trust through repeated responsibility and follow-through, without removing accountability.
“Trust grows from consistent ownership.”
Build a Team That Can Operate Without You
Move everyday decisions away from automatic leader-dependence and toward a team that can continue without constantly waiting for approval.
“A great leader becomes unnecessary in the decisions the team should have been making all along.”
Create a Solution-Driven Identity
Make problem-solving part of the identity and expectations of the team instead of a technique people use only occasionally.
“We are the kind of people who look for solutions.”
From Individual Responsibility to Company-Wide Ownership
Initiative spreads beyond individuals into collaboration and stronger business thinking.
Turn Initiative Into a Habit
Notice what needs attention and begin moving things forward before being specifically instructed to do so.
“Initiative is not a position. It’s a way of operating.”
Strengthen Collaboration
Solve problems across roles and functions instead of allowing responsibility to become trapped inside silos.
“Collaboration isn’t compromise. It’s collective intelligence.”
Develop an Ownership Mindset
Look beyond the individual job description and consider the wider impact of decisions on customers, resources, time and the company.
“Ownership isn’t about owning shares. It’s about how you think.”
From Better Habits to a Culture That Runs Without You
Finally, the behaviors become language, leadership example and a culture that can continue without you.
Use Communication to Shape Culture
Use language intentionally to reinforce ownership, trust, responsibility and solution-focused behavior.
“Communication doesn’t just transfer information. It builds culture.”
Lead Through Example
Model the behaviors, reactions and operating standards you want your team and organization to adopt.
“People watch what leaders repeatedly do.”
Build a Culture That Outlives Your Presence
Protect and reinforce a culture where ownership, initiative and solution-thinking continue even when the leader is not present.
“The strongest culture keeps operating even when the leader isn’t in the room.”
It’s One Year of Changing How Your Company Operates.
Month by month, 5 minutes at a time, leader-dependent habits are replaced by ownership, independent decisions and solution-driven behavior.
It’s for your company to operate differently.
After your first year
Your Membership Keeps Going, and Keeps Growing
The initiation month and the 12 monthly shifts build the foundation. After that, your membership continues for as long as you stay an active member, and the system keeps evolving, with new monthly content added for members, so your company keeps strengthening the habits you’ve built.
Your team changes? Bring new people in. When you hire someone new, add them to the system too. They’ll settle in faster and learn the way your team now responds to problems, so your company’s new first response becomes theirs from day one.
Your membership renews automatically, monthly or yearly depending on your plan, until you cancel. You can cancel anytime yourself from your account settings.
No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
Choose Your Plan. Your Evenings Will Thank You.
One company price. 5 minutes a day for you, 5 for your team.
Lock In Your Founding Rate
When the 50 founding spots are gone, the price becomes $997/month.
Join now at $297/month and keep it for as long as you stay.
Pay Monthly
Pay Annually
Bonus: If you start your free trial or join directly from this page, or within 7 days of registering for the free webinar, you’ll also get a monthly Online Business Assessment for your company, starting after your first payment.
NO FINE PRINT
Straight Answers. Before You Join.
It’s the BBRS Leadership System: 5 minutes a day for you and 5 for your team, rewiring your company’s first response to a problem, so it depends on you less for everyday decisions, questions and problems.
Everyone else adds to your plate. We take something off it. Instead of teaching you to personally solve more problems, BBRS builds the habits and team behavior that allow more problems to be solved without you.
BBRS is built for owner- and leader-led companies with a team of about 5 or more people, where too many decisions, questions and problems still come back to the owner or a few leaders.
It works best when the leader and the team go through it together, because the goal is to change how the whole company responds to problems.
Running solo or with a very small team? Reply to any of our emails and we’ll tell you honestly whether BBRS is the right fit for you right now.
Fully online. There are no on-site workshops to schedule and no consultants coming to your office.
You and your team access BBRS online, on your own schedule, in about 5 minutes a day.
BBRS is designed around a problem that exists across many different types of businesses: too many decisions, questions and problems eventually finding their way back to the leader.
The principles are not built around one specific industry. They focus on helping your people take more responsibility, make appropriate decisions independently and solve more problems before they reach you.
Knowing how to do a job and operating independently are not always the same thing.
Great people don’t need a boss who solves everything for them. They need to stop reaching for the boss first.
A capable team can still develop the habit of waiting for approval or bringing decisions and problems back to the leader. BBRS focuses on changing that operating pattern, so the team increasingly thinks, decides and solves problems without automatically making you the next step.
Yes. The system is designed to take about 5 minutes a day for you as the leader, and about 5 minutes a day for your team, online and on your own schedule.
BBRS is not meant to give an already overloaded company another large training program to complete. The purpose is to use small, consistent actions to gradually change the way your company responds when problems appear.
The goal isn’t to add more work to your day. It’s to reduce how much of your company’s daily operation comes back to you.
Most don’t resist. They’ve just learned that asking you is faster than thinking it through. That’s a habit, and habits can be rewired.
BBRS doesn’t suddenly hand people responsibilities they’re not ready for. It gradually changes the team’s first response when a problem appears, from passing it upward toward thinking, working together, making appropriate decisions and looking for solutions.
No. A company that depends less on you doesn’t mean everyone can freely decide everything. In fact, it’s almost the opposite.
It’s about making it much clearer who decides what, where responsibility lies, when something needs to be escalated, and when the team should simply move forward.
You don’t want less leadership. You want less unnecessary dependence on the leader.
No. One company membership gives your entire company access. You don’t need to buy a separate membership for every employee.
You, your managers and your team members can all use BBRS under the same membership, because the goal is to change how the whole company responds to problems.
It’s simple. After your free week (or right away on the annual plan), just reply to any of our member emails with the names and email addresses of the team members you’d like to invite.
We’ll set up their access for you, usually within one business day. Each team member gets their own login and starts from the beginning, at their own pace, in about 5 minutes a day.
You can add or remove team members at any time. Just send us the updated list.
Tip: on the monthly plan, use your free week to see exactly what your team will get, then invite them right after, so you can go through the first month together.
One membership covers one company. Every company has its own culture, its own team and its own patterns, so each one works through BBRS separately.
If you run more than one business, you’ll get the most out of BBRS with one membership per company. Not sure which one to start with? Reply to any of our emails and we’ll help you decide.
The change should become visible in the way your company operates: fewer problems and decisions reaching you, less need for your direct involvement, and more problems being solved by the team.
And if you start your free trial or join directly from this page, or within 7 days of registering for the free webinar, you’ll also get a monthly Online Business Assessment, starting after your first payment. It helps identify where your leadership time is being lost, where your business may be losing the most money and which areas are worth improving next.
Yes. Start with a 7-day free trial on the monthly membership. You get full access to the first week of Month 0: The Awakening, about 5 minutes a day, exactly the way members experience it.
You won’t be charged today. If it’s not for you, cancel before day 7 and you pay nothing.
Want to understand the idea first? Watch the free webinar. It walks you through the core idea behind BBRS and why problems keep coming back to the leader.
The first 50 companies can join at the founding rate of $297/month. After those spots are gone, the price for new members becomes $997/month.
As a founding company, we’ll ask for your honest feedback on how BBRS works inside your company, so we can document real results and keep improving the system. We’re not asking for a good review, only for honest feedback.
We’ll only publish your name, your company’s name or your results with your written permission.
Yes. If you join at the $297/month founding rate, that rate stays locked for as long as your membership remains active, even when the standard price for new members becomes $997/month.
On the monthly membership, you start with a 7-day free trial. Cancel before day 7 and you pay nothing.
After that, you’re protected by our 14-day money-back guarantee from your first payment. Use BBRS with your team. If you don’t see movement toward fewer questions, fewer decisions coming back to you and more ready solutions, email us within 14 days of your first payment and we’ll refund it in full.
On the annual plan, the same 14-day money-back guarantee applies from the day you pay.
After that, you can cancel anytime. There’s no long-term contract.
Email us anytime at [email protected].
A real person reads every message, and we usually reply within one business day.
No charge today · Then $297/month for your entire company · Cancel before day 7, pay nothing · 14-day money-back guarantee from your first payment
This page, including any examples or scenarios it describes, is provided for general information and illustration only and is not professional advice. These examples are hypothetical and do not describe any specific client result or past performance. Outcomes vary depending on individual effort and circumstances, and we make no promises or guarantees about your results, your company’s performance or your income.
Please keep in mind that every business is shaped by its people, its market and many factors outside anyone’s control. We accept no responsibility for decisions made or actions taken based on the content of this page. Before making any significant business decision, please consult a qualified professional.
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